Apr 7, 2009


The main goal of this blog is to apply rhetorical analysis techniques to significant, current events and popular icons.

The term "rhetoric" is readily used (and abused) in common parlance. Yet the scholarly field of Rhetoric includes techniques and tools that can be applied systematically to communicative acts, enabling the cogent--and consistent--analysis of how a communicative act creates its impact. Rhetorical practice can be, and has been, systematized.

In other words, there's a whole field out there of people who know how words work to do what they do, but too few of us know about that field, or how to use that knowledge. It's time to change that.

It's time that the term "rhetoric" becomes part of the lexicon of critical thinking and analysis, and not merely a pejorative.

Oh, and the "miscellany"? There will be cats, and maybe some gourmet food, wine, and scotch.

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